Blogs / How to Maximise AI Content Generators for Engaging, Custom Content
How to Maximise AI Content Generators for Engaging, Custom Content
AI Creator / January 5, 2025
Explore how to maximise AI content generators to enhance your content strategy. Discover tips on selecting the right tool, customising AI output, improving SEO, and balancing AI with human creativity for authentic, engaging content.
How to Maximise the Potential of AI Content Generators
If someone had told me a decade ago that one day I’d be relying on artificial intelligence to help me craft my content, I might’ve had a good chuckle. I mean, robots doing the writing? Surely not. Fast-forward to now, and here we are, with AI content generators popping up all over the place, from newsrooms to marketing agencies, and even helping small businesses keep their social media alive. These tools have come a long way, and if you use them wisely, they can be absolute game-changers for your content strategy.
But, before we go ahead and put all our eggs in the AI basket, let’s get one thing straight: while AI tools are a brilliant resource, they’re not here to replace human writers. They’re like the sous-chef in the kitchen—excellent at preparing the basics and speeding things up, but they still need a head chef (that’s you!) to make the magic happen.
So, if you’re keen to get the most out of these tools, here are a few tips and tricks that’ll help you work alongside your AI like a pro.
1. Choose the Right AI Content Generator
This sounds obvious, but picking the right tool can make a world of difference. With so many AI content generators out there, each promising to make your life easier, it’s essential to find one that actually fits your needs. There are AI tools specialising in social media posts, blog articles, product descriptions, you name it. It’s like finding the right tool for DIY jobs—you wouldn’t use a screwdriver to hammer in a nail, right?
A few popular options include AI Creator, OpenAI’s ChatGPT, Jasper (formerly known as Jarvis), and Copy.ai. Each has its strengths. AI Creator is your every AI element in one location, Jasper, for instance, is big on long-form content, whereas Copy.ai excels at shorter social posts and ad copy. Take your time to trial a few options, or check out some comparison reviews—this way, you won’t end up wasting time on a tool that doesn’t suit your style or goals.
2. Use AI to Complement, Not Replace, Human Content Creation
One of the best ways to use AI is to treat it as a collaborator, not a replacement. AI is fantastic at brainstorming new ideas, creating outlines, or giving you a rough draft to work from. For instance, if you’re stuck in that dreaded “writer’s block” zone (we’ve all been there), letting the AI churn out a few ideas or even draft the first paragraph can be incredibly freeing. It’s like having a mate to bounce ideas off who’s always up for it, day or night.
That said, the beauty of human content creation lies in personality, empathy, and context—all the stuff AI struggles with. So, go ahead and use AI to generate ideas or fill in some gaps in your content calendar, but make sure there’s a real human touch in the final product. After all, your audience wants to connect with you, not with a soulless algorithm.
3. Customise AI-Generated Content
One of the quirks of AI content is that it can be, well, a bit robotic. AI-generated text might check all the grammar boxes and follow the structure, but it often misses the nuances that make content truly engaging. This is where you come in, adding flavour to what might otherwise be a bland dish.
Customisation is key here. Think of the AI-generated content as a skeleton that you can flesh out with your own tone, humour, or specific details that resonate with your audience. Let’s say the AI gives you a bland line like, “Using AI in content creation is helpful.” Sure, that’s technically true, but it’s not exactly gripping. A bit of editing might turn it into, “AI in content creation? It’s like having an assistant that works at warp speed but never asks for coffee breaks.” See? Much more relatable!
4. Use AI to Improve SEO
Here’s where AI really shines—it’s like having an SEO expert in your back pocket. Most AI tools can help you identify relevant keywords and phrases to include in your content, which is a huge plus if you’re looking to rank higher on Google. You can prompt the AI to focus on specific keywords that are relevant to your niche, and it will weave them seamlessly into your content, saving you from the headache of keyword stuffing.
However, be careful not to over-optimise. While AI can help ensure you’re hitting those SEO targets, you still want your content to read naturally. A keyword-rich article that feels like it was written by a robot won’t keep readers engaged, and if they bounce off the page quickly, Google’s algorithms will take note. Aim for balance here—use AI’s help with SEO, but don’t lose your voice in the process.
5. Monitor AI-Generated Content Performance
Like with any new tool, a bit of trial and error is part of the journey. Tracking your AI-generated content’s performance is crucial. Most analytics tools, like Google Analytics or social media insights, can help you see how well your content is resonating with your audience.
Keep an eye on engagement metrics, such as click-through rates, time on page, and shares. AI can help you get content out there quickly, but it’s the real-world results that matter. If you find certain types of AI-generated content are performing better than others, take note and adjust your strategy accordingly. It’s all about fine-tuning until you hit that sweet spot between efficiency and engagement.
Final Thoughts
AI content generators can be a fantastic ally in the content creation process, but they’re not here to make us redundant. Instead, think of them as another tool in your kit—one that can take care of some of the heavy lifting and give you a head start, but still requires a human touch to reach its full potential.
With the right tool, a bit of customisation, and a careful eye on performance, AI can genuinely help you create content that’s engaging, on-brand, and, best of all, faster than ever before. So, embrace the technology, keep your unique perspective front and centre, and get ready to see what you and your new AI “assistant” can accomplish together.